augmentedreality

Art exhibits, television, rock festivals and even museums- junaio can be a great addition to any multimedia experience. This is a great project at the Kwantlen Polytechnic Institute in Vancouver, Canada where students created junaio channels as part of an interactive Art Festival.

Image courtesy of KPI's website

From their website:

Augmented Reality (AR) is the overlay of multimedia elements (video, images, 3D Digital imagery) over a camera view of the real world – it allows the viewer to see computer media as if it exists alongside real objects. Our Augmented Reality Festival presented the work of 14 students from the interactive Art And the Web class and a few other examples of AR. The show included images on the wall, magazines, framed art, and books that students enhanced with AR imagery visible with an iPhone, iPad, or Android phone.

Some projects in the show:  Student Roxanne Charles will show a framed a black and white photo of Chief Dan George that becomes an animated video. Roxanne Charles: “The video will contrast cultural in the city with the struggle of addiction that faces many aboriginal people in the downtown eastside. There will be a layering of sound that is competing with the words of Chief Dan George as it is becoming harder to hear the voice of our ancestors in an ever growing metropolis.”  Mark Stewart presented “Dissappearing CMYK” a copy of CMYK magazine “50″ edition that erases itself when viewed in AR.

KPI put together a video demonstrating all of the individual projects- make sure to check it out to see all of the artisitc ways the students used junaio. Do you have a junaio project you’re working on? Tell us about it at feedback@junaio.com, and who knows- you may see yourself up here sometime.

Have a good weekend, and we’ll see you Monday for Weekest Links!

(Download junaio 3.5)

Pudding in this case being the side-by-side comparison of 3.5 and 3.1 running on the iPhone 4s. But seriously, who doesn’t love pudding?

Mmm. Pudding.

Remember when we announced the release of junaio 3.5? Since then we’ve been toying around with it on various devices, comparing it to its predecessor and testing its limits. Turns out the limits are pretty impressive, so we thought we’d share this nifty video with all of you. Haters beware! This is completely unadulterated, real-time footage from the labs of metaio. Let’s break it down for you:

Faster Recognition (0:14)

junaio 3.5 initializes faster with quicker image recognition, tracking, and the overlaying of virtual information. We get you the content faster.

Extreme Perspectives (0:28) & Solid Animations (0:39)

Since everyday we’re delivering more content to our users, we wanted to make sure that content arrives and stays. That’s why we’ve improved the tracking and recognition of junaio that it functions even at extreme angles. Less shaking, models don’t randomly disappear, and the overall experience is smoother and less interrupted. If you notice in the video, even at extreme and steep angles the content remains fixed to the magazine. On that same note, animations and 3D models are anchored better, with less jittering and less motion blur.

Even at Great Distances (0:50)

The animations, virtual and interactive content will now track and initialize from much farther away than was previously possible. The difference in the video is clear- whether it’s at a distance, up close, extreme angle or moving around, virtual content is better with junaio. That’s probably because we have some of the best tracking around. All in all, we think you’d agree with us when we say that junaio-

Creates a More Natural Experience. 

Because it does. Now go out and download it!

We’re seeing a resurgence of activity, especially in junaio. Read on, click-through, and learn the goings-on about the industry. 

metaio / junaio recap:

metaio taps itelligence to implement SAP ByDesign for its infrastructure, read the Press Release.

Texas Instruments announces partnership with metaio to optimize metaio’s software for the OMAP mobile platform. Press Release.

Just in case you missed it,we launched junaio 3.5 for Android and iOS.

Drupa uses junaio for interactive print campaign, check out the article in PrintWeek.

TABWorld Media (junaio Certified Developer) will be teaming up with the Mobile World Congress this year for a junaio project.

The same team responsible for the #AROccupy project has developed an AR  Memorial for the US / Mexico border that uses junaio.

Artist Jacob Garbe uses junaio in his latest installation- read his blog to learn more.

N-spired uses junaio to augment T-Shirts to fund social justice.

From outside our ecosystem:

The Augmented Reality Event (ARE) has announced their Open Call For Proposals- start drafting those sessions now and hopefully we’ll see you in Santa Clara this year.

Our pick from last week- the Mercedes DICE Augmented Windshield Demo:  

Everyone loves to feature new technology in San Francisco. I still sometimes make this drive on my way to the metaio office- it’s never this interesting though.

Friends, colleagues, and augmented reality enthusiasts at large – the early registration for ARE 2012 is open!

We are just 3 and a half months away from another Augmented Reality Event, the world’s largest AR event, and I can’t wait. As one of the event chairs, I can share with you a secret – ARE 2012 is going to be even bigger and better than before!

ARE 2012 will take place on May 8, 9 at the Santa Clara Convention Center in California.

ARE is where the people working on, and using, Augmented Reality technologies come together to explore best practices and innovations in software development, tools, business strategies, design and marketing. Developers, technologists, marketers, hardware manufacturers, mobile operators, researchers, designers, startups, business developers, and entrepreneurs gather to share their experiences and learn from their peers.

Submissions

Awareness for augmented reality (AR) is building up and getting stronger and broader all over the world. I can see it by the number of submission for talks pouring in, covering all aspects of augmented reality and venturing into new topics and uncharted industries. Thank you for your fantastic contributions!

If you have an idea for the event, there is still time to submit your proposal for a talk, demo, or become a sponsor and exhibitor.

Schedule

We have published a first glimpse into ARE 2012 schedule to give you a sense of the event structure and the topics that will be tackled. Check out the preliminary schedule. This may still shift a little, but will certainly remain the event backbone. Would love to hear your feedback.

Registration discounts

Make sure to take advantage of the early bird registration. It will save you a $100 (or 20%) from the standard price. But you have to act before March 21st.

If you have ever attended an ARE event before – you are eligible for the Alumni rate. But that offer will only last until February 21 – so act really fast!

Become a member

We have added this year a new membership option. With a mere $49 you can become an official member of the Augmented Reality Event. What is that? A new ploy to extract more from attendees?

Well, first you should know that ARE is a non-profit organization, initiated for the sole purpose of helping to advance the Augmented Reality industry. The new membership has several purposes:

First, it is a new approach to gauge the interest and help fund the video recording and distribution of all event sessions. It has always been the achilles heel of the event. We never found the time and funds to properly edit and distribute the content. So if you are in favor of ARE videos – this is your opportunity to vote. The value of these videos extends way beyond the mere $49.

The second purpose is more strategic in nature. ARE has always been about raising awareness to AR and helping advance the industry. And yet, although it established itself as the largest global AR event, it only takes place once a year. But when you think about it, each year, key players across the industry see the value in taking the time and uniting with their peers for 2 days in Santa Clara; they extract tremendous value from this get together which persists for many subsequent months. So, how about we use this opportunity to build a formal community that will join forces in helping promote awareness to augmented reality on a global and local basis? How about we extend the magic for the entire year?

We are not yet sure where this will go, but thought we should give it a go. If people sign up and show solidarity, it will be a great motivator to keep it going even after we all leave Santa Clara.

At the event, ARE members will bear a distinguishable badge, so you will be able to spot them from afar. So make your choice: do you want to be that guy with the plain-looking badge? ;)

Seriously, if you care about raising awareness to AR, and want to contribute as well as benefit from this program, join the ARE membership this year. The videos alone are worth the cost. The free T-shirt makes it a steal. Helping spread the word about AR is…priceless.

Register for ARE 2012 here

The Super Bowl is quickly approaching (go Niners), but Today on FTW  we’re taking a look at the Football across the pond.

goAugmented, one of our junaio Certified Developers, recently worked with Adidas and More Creative to design an interactive launch of the new Scotland Home football jersey. The video above is from the November 11, 2011 experience at the Buchanan Galleries in Glasgow.

Though this example wasn’t created using junaio or metaio software, we thought we’d give a quick shout-out and congratulations to goAugmented for their great work. And based on personal experience, it’s always fun to work with great brands like Adidas.

Check out the goAugmented blog for more info,

Read about becoming a Certified Developer,

And most importantly, enjoy your weekend!

(Don’t forget about Squirrel Appreciation Day tomorrow either)

As the New Year kicks in to full gear we will continue to astound and amaze you with the knowledge of our ecosystem and things that entertain. 

(Image courtesy of Fast Company)

metaio / junaio recap:

We launched junaio 3.5 for Android and iOS! If you haven’t read the about the improved performance and usability yet, you can do so here. And while you’re at it, check out the post about junaio user Blickpunk, who won the junaio Christmas AR-Special.

(If you haven’t signed up for our newsletters, you can read the release email on Bruce Sterling’s Wired Column)

Texas Instruments and metaio team up to optimize the OMAP mobile processors with metaio’s software. Read all about it in Texas Instruments’ CES ’12 Press Release.

ST-Ericsson’s Björn Ekelund interviews metaio CTO Peter Meier on the St-Ericsson blog, where he talks about what got him excited about AR in the first place, plus what the future may hold for metaio and the industry.

If you haven’t heard, one of our junaio Certified Developers, TABWorld Media, will be teaming up with the Mobile World Congress this year for a junaio project.

From outside our ecosystem:

Though it was posted before Christmas, wanted to highlight one of our favorite tech journalists, Kit Eaton, as he both informs and excites us about the possible advent of Google AR Eyewear.

Our pick from last week: 

Must see this incredible CES 2012 Demo. Evidently these are going into Mass Production in the very near future- corner offices just got swankier.

Also, congratulations to Samsung for winning a CES 2012 Innovation award for this- they definitely deserved it.

If you’d like to submit things for Weekest Links, post it on our wall and we’ll check it out!

Question…how do you demonstrate the power of a Ford Ecoboost engine at an autoshow without actually letting people drive the car (pretty tricky on an autoshow stand…)? We put our heads together and came up with Ken Block vs You!

Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco–friendly can be just as powerful and exciting to drive as any other? Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you.

Source: Imagination

No related posts.

No, not one of these:

"Would you like junaio with that?"

Gregory Scalet of the Indiana University-Purdue University Fort Wayne (IPFW) has put together a Augmented Reality research project concentrating on 9th Century Frescoes from the Benedictine Convent of St. John in Müstair, Switzerland.

Scalet was able to construct a 3D model of the scanned images of the Frescoes using Maya, a popular 3D modeling tool. He then integrated the model into a junaio Channel, using a basic (but original) marker to display the experience (5:00). This kind of interface is perfect for people who want to explore 3D models in real-time and real-space.

If you would however like to explore it in real-real-space, you can do what Greg did and attach your iPad 2 to the dashboard of your car. After Greg anchored the model to a physical location using junaio’s GPS & location-based development features, he was able to literally drive through and around the 3D model while exploring it from his car (6:26). Please don’t try this at home unless you 1) have very carefully anchored your tablet device to your dashboard, and 2) are idling.

Great work Greg!

Check out the video of Greg’s project and junaio footage, and enjoy your weekend- we’ll see you on Monday for Weekest Links!

QR code generator is giving away dynamic recyclable QR codes with stats for free!

The QR code generator http://uQR.me just launched a pretty cool 3 for 1 Promo. The offer gives their users 1 free dynamic QR code with statistics and full utilities for every 3 friends that sign up (through you).

F. Costa, head of PR at uQR.me:

“We’re really excited about the feedback we’ve had from our users after just a few hours online with this promo.”

For those who are not yet familiarized with QR codes:

From: this article

Strange pixilated squares have been popping up in magazines, outdoor ads and newspapers, but what many people don’t know is that these pixilated squares are called QRs and can graphically reproduce a URL. QRs were once only available to big advertising firms, but now www.uQR.me gives individuals the opportunity to have their own personal dynamic recyclable QR and manage it whichever way they want, for free.

uQR.me home

Related posts:

1. uQR.me Launches the first free QR Social Utility
2. Time to beautify your QR code! uQR.me
3. metaio Releases Most Advanced Mobile Augmented Reality Software For Free

Because it is!

Disclaimer- it has however not been 1999 for quite some time

We are ushering in this brand new year with a major performance and usability update to our award-winning augmented reality browser and platform- that’s right, you guessed it – junaio.

We’re constantly working to ensure that junaio only gets better for both develops and users. Whether you downloaded the app at 2.0 and have been upgrading ever since or you’re starting with 3.5, everyone should be able to access information from the world around them conveniently and efficiently.

To start, we made searching faster and stronger- not only did we cut loading times, we’ve extended our search engine to search content and names of individual channels. That means when you search “Supermarkets” in junaio you’ll find all the channels that have the corresponding content listed. Since we’ve optimized the regional filtering, the search results you get back will be more relevant to your location.

And to help  you discover all of this real-world information, we’ve enhanced both the Map View and List View. Both will now update automatically and dynamically as you move around your general area- no need to refresh! Even better, the List View now has a dynamic compass arrow displayed next to every location so you can always be pointed in the right direction.

The update wouldn’t be complete without major improvements to image recognition, visual search, and barcode scanning. They’re work better and faster- including speedier content downloads and interactions. After you update, make sure to test the performance of this latest version (including the newly updated 3D rendering engine) using the examples on our website.

So update junaio to version 3.5, available on the Android Market and the Apple Appstore today!

As always we are looking forward to your feedback, so write us with questions, comments and concerns to feedback@junaio.com

Happy 2012! 

Because it is!

Disclaimer- it has however not been 1999 for quite some time

We are ushering in this brand new year with a major performance and usability update to our award-winning augmented reality browser and platform- that’s right, you guessed it – junaio.

We’re constantly working to ensure that junaio only gets better for both develops and users. Whether you downloaded the app at 2.0 and have been upgrading ever since or you’re starting with 3.5, everyone should be able to access information from the world around them conveniently and efficiently.

To start, we made searching faster and stronger- not only did we cut loading times, we’ve extended our search engine to search content and names of individual channels. That means when you search “restaurants” in junaio you’ll find all the relevant channels in your area.

And to help  you discover all of this local information, we’ve enhanced both the Map View and List View. Both will now update automatically and dynamically as you move around your general area- no need to refresh! Even better, the List View now has a compass arrow displayed next to every location so you can always be pointed in the right direction.

The update wouldn’t be complete without major improvements to image recognition, visual search, and barcode scanning. They’re work better and faster- including speedier content downloads and interactions. After you update, make sure to try out all the new features (including the newly updated 3D rendering engine) on our website.

Hey everbody,

happy new year and welcome back for more Augmented Reality fun in 2012! I’m sure we can expect more insane technology updates through the year. Major new gaming console updates to be expected – they will bring some AR news along for shizzle. Also tinier and following Moore more powerful smartphones, new tablets (ipad3 in a month?), and more technology fairs to show off the latest gizmos. To kick off the year, I’ll directly quote some news, shown at the Consumer Electronics Show 2012, that started today.

Anti-Couch-Potatoe

To start with the big player, we have Microsoft, announcing their Kinect SDK to be available for PCs officially (and as a special flavor of the SDK) starting on February, 1st. The adjusted device will cost $250 and is already said to be slashed down to $150 later 2012.

Meanwhile at CES, Microsoft shows their latest endeavors with the Kinect, using it for television programs. They show us their concept of how an interactive telly show could look like, even further forcing us to get up and not only use a remote to zap or play (thanks again, Nintendo! ;-)). Take a look at their combination of Sesame Street with the couch live view, nicely depth-keyed with the Kinect: in the video starting at 4:40. Still, this is just a ready-made concept. It’s not defined, how multiple viewers and actors at home could interact with an at-this-time broadcast show. Will Elmo be hit with 50000 coconuts from all kids?

Flying Saucer

Lot of attraction at CES is also drawn to the known AR DRONE. Now released in their 2nd version. The drone now comes with 720p HD video signals, floating to your iDevice. They show a well-done marketing video with their flying saucer, that makes me scream: I WANT TO FLY! The operation UI is always shown on an ipad, making it possible to see through the eyes of the drone directly (as before), but now with HD and easier navigation: it’s calculating relative steering information depending on the distance/direction between drone and player. Though range and battery life are sure too be more limited than suggested. Nevertheless big fun!

See also different hands-on videos, popping up from CES. Let’s take this one, showing a bit more live streaming.

Fitting to the release they also have a new single player gaming app, using markers to be put on the ground, letting you kill those aliens once and for all! See AR.Rescue video!

So much to kick off. Let’s now augment 2012!!

PS. Munich “AR Stammtisch” again tonight!

All good things must come to an end- or in this case, a brand new iPad 2. Lucky and determined junaio user blickpunk has won the AR-Christmas special! Since the beginning of December, we have been posting daily clues on the junaio Facebook page on where to find hidden augmented reality content. Fans of our page could use junaio to discover and collect hidden AR stars. The people with the highest total would have a chance to win an iPad 2 at the finish of the contest, and the aforementioned blickpunk is the fortunate winner.

Thanks to everyone that participated- we received a phenomenal response from old and new fans alike, more than we had even hoped for. This certainly bodes well for similar experience in the future, i.e. more fun free stuff for all of you, so many thanks once again for the support and the participation. Check out the gallery below for more photos courtesy of our winner.

Speaking of which, congratulations once again to blickpunk on his success! Enjoy that new iPad2- I think I know a pretty good app to download.

Happy New Year!

Unless you have access to a special effects studio, your iPhone movies will be a bit on the bland side. At this time of year its probably endless hours of aunty Doris sitting around the kitchen table, tucking into Christmas dinner and telling you how they don’t make turkeys like they used to.

To spice up your iPhone movies and to convince everyone that you’re a budding Spielberg, take a look at the new, free Action Movie FX application from Bad Robot Interactive. The application uses augmented reality to overlay computer-generated graphics such as explosions and crashes directly into your movie.

The application is extremely simple to use, just record the scene, add the effect and then share with friends via Facebook or email.  The application comes free with two effects, missile attack and car smash but other effects are available as in-app purchase. (£0.69 / $0.99).

You have probably seen similar applications that overlay AR generate graphics in the camera window but the production values in this app are of a whole new quality. Check out the video below.

www.youtube.com/watch?v=eiXwNqOWXj8

You can get it from here.

Related posts:

1. Mosimo Camera – What If Camera
2. Augmented London – The New iPhone App
3. Augmented Reality Dating For The iPhone

Regular readers will know that we constantly rave about the guys at Zugara and how they are changing the way we shop online. Since meeting them a couple of years back they have continued to amaze us with their augmented reality, motion capture driven shopping experience and augmented reality games.  To end the year we thought it would be a good time to catch-up with Jack Benoff, the VP of Products and Marketing for Zugara to find out more about what they have been doing and to give you an inside look at how Zugara are going to change the online shopping experience.

Augmented Planet: Jack, firstly thank you for taking the time out to answer our questions. Before we get to Webcam Social Shopper, tell us a little about Zugara

Jack Benoff:  Sure thing. We’re a Los Angeles based augmented reality software development company focused on creating solutions that will change the way people shop online.

AP: We have written about Zagara a number of times and particularly about Webcam Social Shopper, but before we go too far,  can you tell us a little more about what is is for those that haven’t yet experienced it.

JB: The Webcam Social Shopper is a piece of software that integrates directly into an apparel retailer’s site. It uses an online shopper’s webcam, a motion capture interface, augmented reality, and social media integration to replicate that offline moment at the rack where a shopper holds a dress or blouse up to herself, turns to a friend (or the mirror) and asks “what do you think, is this me?”.  If you’re interested, you can demo it at www.webcamsocialshopper.com

AP: How did Zugara get involved with AR and retail?

JB: We saw a problem with online shopping. Namely, it’s a process not an experience. I mean, if you think about how you validate a purchase online, it hasn’t changed much since Amazon went live in 1995.  You look at thumbnails and you click on them to see a larger image.  We found it ridiculous that it’s still the same process. People are visual, social.  And for many, shopping is visual and social. So we decided to solve that problem, and make shopping an experience. In 2009 we built a prototype, filed for some patents, and we’ve been iterating & productizing ever since.

AP: AR in my opinion is still somewhere between gimmicky and useful. What value does AR bring to the shopping experience?

JB: A ton.  We’ve released some of the data on our corporate blog www.weareorganizedchaos.com, but two key metrics I’d point to are conversion rates and brand engagement. Once they add our software, retailers are seeing 50% more people adding items to their cart. And over 40% of their site visitors actually use our software. We know that experiences create brand loyalty offline and it’s not any different online.  So the ROI that retailers are seeing is not only immediate, but long lasting.

AP:  Is AR only for online shopping do you ever see it as being something that we’ll see in stores?

JB: There is absolutely a place for it in stores, and we definitely have a vision for what that will ultimately look like. I think the key is to make sure that the in store experience provides real value for the shopper.  It needs to be its own experience, not just a port of what we’ve already built.  If a dress is three feet away on a hanger, and a shopper can pick it up, and feel it… why would they stand in front of a digital representation of it?  Sure, maybe for some initial novelty, but will there be long term value for them?  I don’t think so.  No.  The in store solution must be much smarter, and must provide much more value.

AP: Webcam Social Shopper uses gesture recognition a lot, do you see it as being a core part of the overall experience?

JB: First, just to clarify, and I’m sorry if this comes off as nerdy but our technology is motion capture. Not gesture recognition. But to answer what you’re really asking:  yes, it’s a core part of the shopper’s experience. And at the end of the day, it’s really about creating a great experience for shoppers. If a woman is standing five feet away from her computer checking out dresses, she don’t want to be running back and forth to her mouse and keyboard.

AP: Is there a typical profile of a consumer who engages with an AR shopping experience? I.e. old, young, boy girl?

JB: We’re definitely seeing a trend where the retailers that are adopting our technology tend to target younger shoppers.  Gen Y and Z.  And this makes sense.  These shoppers grew up digitally and expect interactive experiences. They’re usually the early adopters.

AP: An aspect of the Webcam Social Shopper application is uploading photos of potential purchases to a social medial site for your friends to see. Does this impact the buyers purchasing decision?

JB: Absolutely. And it’s not just social media sites. Shoppers can send a picture via email too if they wish.  We’re seeing 50% more shoppers adding items to their cart once a retailer integrates the Webcam Social Shopper.  But friends and family impact on a purchase decision is no secret.  There’s a Nielsen report on ecommerce that’s pretty relevant to this question. When looking at variables that can affect purchase intent, they stat that “shoppers still trust the recommendations of friends & family most.”

continued on page 2 (link below)

Related posts:

1. The Future Of Home Shopping
2. Augmented reality and the shopping mall of the future
3. Tissot Augmented Reality Shopping Campaign

2011 has been an interesting year for implementations of augmented reality that involve the unsuspecting public. While the Lynx girls remains my all time favourite it does seem kind of fitting that we have time to squeeze in one more before the end of the year.

Thanks to Bruce who sent me this link for an AR stunt that took place at Munich airport. I’m not entirety sure what Fujitsu are advertising, presumably just brand awareness but it looks fun nether-the-less.

www.youtube.com/watch?v=daYTW-vzr5I

www.youtube.com/watch?v=4KQuNcxsqsc

Related posts:

1. insideAR Munich Event
2. Air Guitar Augmented Reality Style
3. Adidas Augmented Reality Scotland

Whether Mayas were right or not, we’ve got to start tickling more next year. Ok?

If you feel lazy to spot that QR code, here’s the link to it: http://uqr.me/diegopen/qr/hny-eng

All the BEST for next year!

Happiness is about tickling.

Related posts:

1. Tech adoption research
2. How much would you charge for your work?

To answer your question- no, the AR puns never get old.

The results of the 2011 Augmented Planet Reader’s Choice Awards are in, and junaio has come away with the award for Best Augmented Reality Marketing Campaign for the interactive television experience for the European TV Show Galileo, by ProSieben.  We’re very excited to have received such a positive response from Augmented Planet readers for this campaign- this was the first major use-case for augmented television, and one of the first times it had been implemented by an AR browser on such a massive scale.

Galileo viewers could use their smartphones while watching to participate in an interactive quiz game, all through junaio. After selecting their answers, they would even get feedback in real time. Not only is this a technological answer to SMS texting and marketing, but it opens up yet another way for television viewers to interact and experience their favorite programs- not merely watch them. To watch a video of the experience, check out the clip on ProSieben’s website (with English subtitles).

The junaio channel ran successfully for many months with over 250,000 particpants. ProSieben eventually enlisted metaio Partner and junaio Certified Developer Kreativagentur Thomas to develop an entire Augmented Reality app, “Galileo Zeitreise”  for a recent experience in which users could embark on a Time Travel adventure through the popular TV show.

junaio also placed second for Best AR Browser, and metaio won Best AR Developer Tool Kit for the new (and free!) metaio Mobile SDK. Be sure to check out the Augmented Blog to learn more about their successes.

This song should play every time something inspirational happens. Ever.

Augmented Planet, one of our favorite AR blogs, has released the results of their 2011 Reader’s Choice Awards, with metaio winning 2 categories and placing in two others.

Readers chose our junaio interactive TV experience with Galileo for Best AR Marketing Campaign. Even better, they chose the now famous / infamous Red Bull Racing experience developed by our partner Circ.us as the runner-up.

metaio also took home the trophy for Best AR Developer Took Kit for the free metaio Mobile SDK. Released only two weeks ago, we’ve seen a phenomenal response and interest in developers that exceeded our expectations. This most recent award is the Gravity-Aligned icing on the cake after such a great year.

Make sure to check out the links above to see all of the results of this year’s Readers Choice Awards and learn more about all the exciting things we did this year.

AR Door has been given the unique privilege of assisting RESO company in its presentation. The presentation, which was devoted to the company’s 20th anniversary, served to entertain guests and help them better understand the key functions of RESO’s uinsurance business.

With the use of augmented reality (AR) technology, AR Door has managed to create a presentation tool that helped to visualize the company’s every day work. Right on stage the CEO Dmitry Rakovschik saved life of an old woman and repaired a crashed car with just a motion of his hand. The performance on stage managed to give a zest to the whole evening and was highly praised by the audience.

Easy to follow and understand, the AR assisted presentation is able to visualize any kind of information thus creating an entertaining and easily digestible experience.

The presentation was developed in collaboration with Bokov Factory, a production company (http://www.bokovfactory.ru).

Additional information:

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input.

AR Door (www.ar-door.com) is an augmented reality developer based in Moscow, Russia. The company specializes in markerless augmented reality technology that is capable of recognizing colorful pictures, faces and human gestures. Since the launch of the company it managed to implement some projects for big international brands.

Related posts:

1. Augmented Earth
2. Augmented Reality Will Be The New PowerPoint
3. LearnAR – eLearning with Augmented Reality